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Transforming İnvitrocare’s  Online Presence in Just 4 Weeks

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İnvitrocare faced challenges with an outdated, poorly designed website lacking functionality, content, and SEO, which hindered growth. We developed a modern, 60+page website with improved design, navigation, content, and SEO strategies. The overhaul resulted in a 263% increase in traffic within a month, a perfect SEO score, and a threefold increase in page exploration, greatly enhancing online visibility, user engagement, and conversions.

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"From the first moment I met Gülcan, I felt her professionalism. Her follow-up and respect for her work impressed me a lot. After all these years and a dozen agency changes, I can say that she is the only person I can sit back and feel comfortable with. She works like a part of the team. Her targeted work and fast feedback are also something I have not seen in other agencies. An agency that I am happy with in every way. I am glad I met you, Gülcan."

Serhat Küçükuygun, Managing Director, İnvitrocare

Background

Our client, İnvitrocare, a small business operating in Healthcare, had been experiencing stagnant growth due to an outdated online presence. Their previous website, consisting of only 15-20 pages, was basic, lacking functionality, and failed to attract or convert visitors. With a clear vision for growth, they sought our expertise to revamp their digital footprint.

Challenges

​The brand was struggling with several digital challenges, including an outdated website, limited functionality, and inconsistent branding. These issues negatively impacted user engagement, brand messaging, and overall online performance.

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  • Outdated Website Design: The previous design was cluttered and visually unappealing, leading to a poor user experience and high bounce rates.

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  • Limited Functionality: The site lacked essential features such as mobile responsiveness, user-friendly navigation, and effective call-to-action buttons, making it difficult for users to engage.

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  • Insufficient Content: The existing content was sparse and did not adequately communicate the brand’s value proposition or engage the target audience.

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  • Ineffective SEO Practices: The site was not optimized for search engines:

    • Missing alt texts for images

    • Poorly sized images leading to slow load times

    • Inadequate on-page SEO elements (meta descriptions, headings, etc.)

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  • Inconsistent Branding: The visual elements, including color schemes and typography, did not reflect the brand's identity, leading to confusion among users.

Solutions

To overcome the website’s challenges, we implemented a comprehensive strategy combining design, content, and technology. Every step focused on enhancing user experience, strengthening the brand, and improving online performance.Also, we implemented a comprehensive four-week strategy that encompassed the following key steps:​

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  • In-depth Analysis and Planning:

    • Conducted a thorough audit of the existing website to identify pain points.

    • Engaged with the client to understand their goals, target audience, and brand identity.

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  • Website Creation: Developed a brand-new 60+ page website from scratch using a modern website builder, significantly expanding from the previous 15-20 pages.

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  • Redesign: Crafted a clean, modern design that focused on user experience, featuring intuitive navigation and visually appealing layouts.

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  • Structural Overhaul: Organized content into a logical hierarchy, enhancing site navigation and making it easier for users to find information.

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  • Analytics Integration: Connected the site to Google Analytics and Tag Manager to track user behavior and performance metrics effectively.

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  • Legal Compliance: Developed and integrated all necessary legal documents (privacy policy, terms and conditions) to ensure compliance.

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  • Content Creation: Collaborated with the client to create engaging, keyword-rich content for all 60 pages, reflecting the brand’s voice and addressing customer pain points.

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  • Content Implementation: Efficiently integrated the new content across various pages, ensuring consistency in messaging and tone.

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  • Visual Design: Designed new pages with a cohesive color palette and typography that resonated with the brand identity, enhancing visual appeal.

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  • SEO Optimization: 

    • Implemented SEO best practices throughout the site, including:

      • Optimizing image alt texts

      • Ensuring proper image sizing for faster load times

      • Crafting unique meta descriptions and title tags for each page

      • Incorporating schema markup for better search engine visibility

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  • Brand Reflection: Ensured that every aspect of the website reflected the brand’s values and mission, fostering a strong connection with the target audience.

 

Results

263%

100% 

3X 

Increase in website traffic in one month after launch, leading to significantly higher user engagement, improved search engine rankings, and a substantial boost in overall online visibility and conversions.

SEO score achieved, compared to previous 1,223 issues, demonstrating a complete optimization and a highly effective SEO strategy.

By restructuring the content and expanding the website with keyword-rich pages, we achieved a 3x increase in page depth, encouraging visitors to explore more of the site and reducing bounce rates.

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