From an Outdated Platform to a 3X Service Expansion: Redefining Digital Healthcare Experiences
İnvitro Laboratuvarı, a healthcare laboratory offering a wide range of diagnostic tests, approached us with the aim of strengthening its digital presence. The old website looked old-fashioned, didn't have the information people needed, and its categories weren't organized well, which made it challenging for users to find what they were looking for.
We built a user-friendly navigation system, expanded the content, and redesigned the entire website from scratch to address these challenges and align them with a clear information architecture.
"Working with Gülcan was a real game-changer for us. We had worked with two different providers before, but we faced several issues because of their poor execution of the work. Thankfully, Gülcan stepped in and restructured everything from scratch and approached every detail meticulously to create a complete solution. We are truly grateful for her efforts. She did amazing work!"
Muhammet Sandıkçı, İnvitro Laboratuvarı
"The team was incredibly friendly and made us feel truly comfortable throughout the entire process. Their professionalism gave us complete confidence. The results were delivered so quickly. Everything was perfect. I'm extremely grateful!"
Turgut Memiş, İnvitro Laboratuvarı
Background
Before they started working with us, the client already had a website, but its design did not reflect a professional brand image. The content was minimal. The service pages were poorly structured. The overall navigation made it difficult for users to find what they needed.
Challenges
Before we started working together, the client's existing website was unstructured and unclear, which made it difficult for users to find the information they needed. This affected the client’s ability to provide an effective showcase of their services.
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Outdated Design: The previous website didn’t represent the client’s professional identity.
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Limited Content: Many critical services and test details were missing from the site.
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Poor Categorization: Services were misclassified, which makes navigation frustrating.
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Complex User Journey: Finding relevant tests or information was unnecessarily difficult.
Solutions
In order to solve these challenges, we designed a modern, user-friendly digital experience that enhanced the brand and made services more accessible. Every aspect of the website was redesigned, restructured, and enriched to drive growth and engagement.
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Complete website redesign: A clean, modern, and engaging design was delivered that aligned with the brand identity.
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Expanded service portfolio: New services added include biochemistry tests, hormone tests, cancer screenings, and hepatitis panels, which were previously missing from the platform.
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Optimized information architecture: Services were reorganized into a logical, user-friendly structure.
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Enhanced content strategy: Existing content has been enriched, and additional service pages have been created to provide more value to users.
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Enriched SEO Friendly Content: We created fresh, high-quality content from scratch and organized it for clear, user-friendly presentation, while integrating SEO best practices to boost search visibility and attract organic traffic.
Results
3X Service Portfolio Expansion
Improved User Experience
Stronger Brand Presence
The number of service pages nearly doubled, providing users with a broader range of healthcare information.
More intuitive navigation and clear categorization enhanced usability.
A modern design positioned the client as a trusted and innovative player in the healthcare sector.
Before - Homepage
After - Homepage
