From Zero SEO Structure to Top Rankings: Building a Scalable Digital Growth System for Invitro Laboratuvar
Background
İnvitro Laboratuvar is a healthcare laboratory brand providing reliable testing services and supporting patients with accurate diagnostics. While the company had strong service quality and real-life credibility, its digital presence wasn’t reflecting the same level of trust and professionalism.
Before our collaboration, Invitro didn’t have a structured SEO strategy in place — and content production was either limited or inconsistent. As competition increased in the healthcare space, this made it difficult to appear on high-intent keywords, attract organic traffic consistently, and turn searches into real appointment demand.
About Invitro
İnvitro Laboratuvarı is a healthcare provider that offers a wide range of laboratory services, including comprehensive biochemistry tests and allergy panels. The company aims to deliver fast, reliable, and accurate results to its patients.
Case Study Highlight
In just 3 months, Invitro Laboratuvar boosted organic impressions from 154K to 456K (+196%), improved average rankings from 11.9 to 8.1 (+31%), and achieved an average +25 position gain across 14 target keywords — with 6 keywords reaching Top 10 and 2 entering Top 5.
Key Results
22%
Organic traffic share increased from 59% to 72% (+22% increase), showing stronger reliance on search-driven discovery.
196%
Organic impressions grew from 154K to 456K ( +196% increase), reflecting a major boost in search visibility.
32%
Average organic position improved from 11.9 to 8.1 ( ~32% improvement), pushing key services closer to first-page rankings.
+25
Keyword rankings improved across 14 tracked keywords (+25 positions on average), with 6 keywords in Top 10 and 2 keywords in Top 5.
Client Testimonial
“The team was incredibly friendly and made us feel truly comfortable throughout the entire process. Their professionalism gave us complete confidence. The results were delivered so quickly. Everything was perfect. I'm extremely grateful!"
Turgut Memiş
The Challenge
İnvitro had a strong service offering, but online visibility and user experience were holding them back. The brand faced three core challenges:
1. Low search visibility due to lack of SEO foundation
There was no structured SEO strategy previously in place. As a result, the website wasn’t positioned to rank for competitive lab-related keywords, and search performance was not scaling.
2. Unclear category structure & outdated UX
The website’s design looked old-fashioned, and the service categories were not built in a user-friendly way. This created friction for visitors trying to find the right test or service quickly.
3. No consistent content strategy to build authority
In the healthcare space, trust is everything — but the brand lacked ongoing, educational content to support awareness, answer user questions, and increase topical authority in Google.
The goal was clear: Build a modern, trustworthy website experience and grow organic visibility through a sustainable, data-driven SEO strategy — using content, technical improvements, authority building, and local SEO.
Our Approach
To support Invitro Laboratuvar’s growth, we executed a multi-layer SEO strategy built for long-term success — starting with a strong website foundation and scaling through content, technical SEO, and local visibility
1. Website Redesign & Structure Optimization: We began by redesigning the website to align with modern healthcare expectations:
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Improved site layout and navigation flow
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Rebuilt category structure for services/tests
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Strengthened trust-building elements (clarity, readability, UX)
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Created a foundation that supports SEO scalability
This ensured users could find what they needed faster — and search engines could understand and index the site more efficiently.
You can read more about this here: İnvitro Website Redesign Case Study
2. Technical SEO Foundation
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After the redesign, we addressed the technical side to support healthy crawling and performance:
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Improved crawlability and indexing readiness
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Optimized metadata structure and page hierarchy
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Strengthened internal linking for SEO clarity
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Ongoing technical monitoring and improvements
3. High-Intent Keyword Strategy: We built an SEO plan around 14 high-value keywords aligned with what users actually search for when looking for lab services and the client goals. This allowed us to focus on results that directly contribute to visibility and business value.
4. Consistent Content Production (2 Blogs/Week): To build authority and expand visibility, we launched a continuous blog strategy:
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2 SEO-driven blog posts weekly
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Content mapped to search intent (informational + service-driven)
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Internal linking structure to strengthen service pages
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Continuous optimization based on performance
5. Off-Site SEO & Authority Signals: To improve domain trust and strengthen ranking potential, we implemented a structured off-page SEO strategy:
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High-quality backlink acquisition from relevant platforms
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Profile creations & brand citations to support authority and consistency
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Microblogging + content distribution to increase digital footprint
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Guest posting opportunities for contextual, industry-relevant links
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Ongoing link monitoring to maintain quality and long-term SEO health
6. Local SEO (Google Business Profile / GMB):
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Since lab searches are often local and urgent, we also strengthened local visibility:
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Google Business Profile optimization
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Improved local relevance signals
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Support for discovery-based searches (nearby + service intent)
Our Achievements
Within just 3 months, Invitro Laboratuvar achieved strong and measurable growth in organic visibility — supported by a complete website redesign and a structured SEO strategy (content + technical + off-site + local SEO).
Search Visibility Growth (Organic Impressions)
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154K → 456K impressions
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A +196% increase in search visibility, showing Invitro appeared far more frequently in Google results across priority service keywords.
Average Ranking Improvement (Overall SEO Performance)
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11.9 → 8.1 average organic position
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This +32% increse pushed key services closer to first-page rankings, increasing both click potential and qualified traffic.
Stronger SEO Channel Contribution (Organic Traffic Share)
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59% → 72% organic traffic share (+22% increase)
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Organic became a bigger growth driver, showing stronger reliance on search-driven discovery and sustained visibility.
Sustainable SEO Engine Built
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2 SEO-driven blogs published weekly to build topical authority
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Ongoing technical SEO + off-site SEO + Google Business Profile (GMB) improvements
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A long-term system established for continuous ranking growth month over month
Keyword Ranking Improvements (14 Keywords)
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Average improvement: +25 positions across almost all tracked keywords
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6 keywords reached Top 10
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2 keywords reached Top 5
Conclusion
Through a combination of modern website redesign, structured SEO implementation, consistent content production, and local + technical optimization, Invitro Laboratuvar successfully transformed its online presence into a scalable growth channel.
The results were clear: Higher rankings. Stronger visibility. A sustainable SEO system.
This case demonstrates how brands with strong services — but no previous SEO structure — can achieve fast, measurable gains when strategy, content, and technical foundations work together.
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