A Brand-First Website Redesign: Elevating YouWish’s Look, Feel, and User Journey
Background
YouWish is a Dutch cosmetics e-commerce brand offering high-quality raw materials for beauty enthusiasts, DIY creators, and small-scale producers. While the brand already had strong products and a loyal customer base, and its previous website was functional, it didn’t feel professional enough for a growing brand — and the design didn’t fully reflect the company’s identity, product quality, or positioning. The visual language lacked consistency, and the overall experience didn’t create the premium trust users expect when shopping online.
We redesigned and developed the full website with a brand-first approach, applying YouWish’s colors, improving visual hierarchy, and creating a cleaner and more modern user journey. The result was a refreshed platform that better represents the brand, supports credibility, and creates a smoother shopping experience.
About Youwish
YouWish is a Dutch cosmetics e-commerce brand specializing in raw materials for beauty enthusiasts and DIY creators. As a small-to-mid-size business with a loyal customer base, YouWish had strong products but faced growing competition and declining visibility in search results.
Case Study Highlight
YouWish launched a fully redesigned and developed website that transformed its online presence into a more premium, brand-consistent e-commerce experience — built to strengthen trust, navigation, and long-term growth.
Key Results
Stronger brand identity & consistency across all core pages
More premium, modern user experience aligned with e-commerce expectations
Improved clarity and navigation, supporting smoother product discovery and purchase journeys
Client Testimonial
We recently worked with DigiMinds Solutions for a full-scale website redesign project, and we couldn't be happier with the experience. They offer a truly professional, end-to-end suite of services that cover everything from initial planning to final execution—all in a cost-effective way without cutting corners on quality. What stood out most was their transparent approach; they kept us in the loop every step of the way, creating a warm and trusting environment that made the whole process feel collaborative and stress-free. Highly recommend them to anyone looking for reliable partners!
The Challenge
Although YouWish had a working e-commerce presence, the website needed a stronger brand and user experience foundation to support long-term growth. The brand faced three key challenges:
1. The website didn’t reflect the brand’s true positioning
The previous design felt generic and didn’t communicate the premium, trusted identity YouWish wanted to build.
2. Visual consistency and brand experience were missing
Colors, layout choices, and overall page styling weren’t unified, which weakened brand recognition and trust.
3. The user experience needed modernization
The overall journey needed a cleaner structure and better visual hierarchy so customers could explore product categories and make purchase decisions more smoothly.
The goal was clear:
Create a modern, brand-aligned e-commerce experience that feels premium, consistent, and conversion-ready.
Our Approach
To elevate YouWish’s website experience, we delivered a full redesign and development project focused on premium brand perception, clarity, and conversion-friendly usability:
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Rebuilt the visual system around the YouWish brand (colors, typography, spacing, and layout rules) to create a consistent, recognizable identity across the entire store
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Redesigned key e-commerce pages with a “shop-ready” hierarchy (homepage, category pages, product pages) to improve product discovery and reduce friction in the customer journey
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Improved navigation and category structure so users can explore raw materials more intuitively and find the right products faster
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Modernized UI components (buttons, banners, product cards, trust sections, and content blocks) to create a more premium and professional storefront experience
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Strengthened trust and decision-making elements through cleaner information presentation, clearer messaging, and a more confident brand tone across the site
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Implemented the design through development to ensure the final website launched responsive, consistent across devices, and scalable for future product/category expansion
Our Achievements
Since the website already had strong traffic, this project focused on improving the quality of the experience rather than attributing short-term traffic changes.
A premium, professional website experience launched that better matches YouWish’s product quality and brand vision
Stronger brand consistency across the site through cohesive colors, structure, and design language
More modern, user-friendly customer journey designed to support exploration, trust, and purchase intent
A scalable visual foundation ready for future campaigns, SEO landing pages, and product/category expansion
YouWish’s website was functional, but the overall look and feel didn’t reflect the brand’s quality and positioning. The design felt generic and inconsistent, which made the customer experience less premium than what today’s e-commerce users expect.
We fully redesigned and developed the website using YouWish’s brand colors and a cleaner visual system, creating a modern, cohesive experience. The new structure improves clarity and navigation, strengthens trust, and delivers a more professional storefront built for long-term growth.
Conclusion
Through a complete brand-aligned website redesign and development launch, YouWish upgraded its digital presence from a functional platform to a modern e-commerce experience that reflects credibility, consistency, and premium positioning.
The results were clear: Stronger brand perception. Better consistency. A more modern customer experience.
This case demonstrates how even brands with solid traffic can unlock higher-quality growth by improving the visual identity and user journey — turning the website into a stronger foundation for trust and conversion.
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