Transforming İnvitrocare’s Online Presence in Just 4 Weeks
Background
Invitrocare, a home healthcare provider based in Istanbul, approached us with the goal of strengthening its online presence and creating a digital platform that truly reflected the quality of its services. Their previous website was limited in both structure and content, with only 15–20 basic pages, minimal functionality, and little to no SEO foundation — which held back visibility and user engagement.
To support the brand’s growth, we rebuilt the website from scratch into a modern 60-page platform with improved design, clearer navigation, and keyword-rich content, while implementing technical SEO best practices and tracking infrastructure to turn the website into a scalable acquisition and conversion channel.
About Invitrocare
Invitrocare was established in 2024 as a partnership company that provides leading home care services in Istanbul. Their goal is to specialize in home care, offering the highest quality service and being there for families in need in every corner of Istanbul.
Case Study Highlight
In just 4 weeks, Invitrocare went from an outdated 15–20 page site to a modern 60-page, fully SEO-optimized platform, driving a 263% traffic increase, achieving a 100% SEO score, and boosting page exploration by 3X.
Key Results
263%
Increase in website traffic in one month after launch, leading to significantly higher user engagement, improved search engine rankings, and a substantial boost in overall online visibility and conversions.
100%
SEO score achieved, compared to previous 1,223 issues, demonstrating a complete optimization and a highly effective SEO strategy.
3X
By restructuring the content and expanding the website with keyword-rich pages, we achieved a 3x increase in page depth, encouraging visitors to explore more of the site and reducing bounce rates.
Client Testimonial
From the first moment I met Gülcan, I felt her professionalism. Her follow-up and respect for her work impressed me a lot. After all these years and a dozen agency changes, I can say that she is the only person I can sit back and feel comfortable with. She works like a part of the team. Her targeted work and fast feedback are also something I have not seen in other agencies. An agency that I am happy with in every way. I am glad I met you, Gülcan.
The Challenge
The brand was struggling with several digital challenges, including an outdated website, limited functionality, and inconsistent branding. These issues negatively impacted user engagement, brand messaging, and overall online performance.
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Outdated Website Design: The previous design was cluttered and visually unappealing, leading to a poor user experience and high bounce rates.
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Limited Functionality: The site lacked essential features such as mobile responsiveness, user-friendly navigation, and effective call-to-action buttons, making it difficult for users to engage.
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Insufficient Content: The existing content was sparse and did not adequately communicate the brand’s value proposition or engage the target audience.
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Ineffective SEO Practices: The site was not optimized for search engines:
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Missing alt texts for images
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Poorly sized images leading to slow load times
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Inadequate on-page SEO elements (meta descriptions, headings, etc.)
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Inconsistent Branding: The visual elements, including color schemes and typography, did not reflect the brand's identity, leading to confusion among users.
Our Approach
To overcome the website’s challenges, we implemented a comprehensive strategy combining design, content, and technology. Every step focused on enhancing user experience, strengthening the brand, and improving online performance.
Also, we implemented a comprehensive four-week strategy that encompassed the following key steps:
In-depth Analysis and Planning:
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Conducted a thorough audit of the existing website to identify pain points.
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Engaged with the client to understand their goals, target audience, and brand identity.
Website Creation: Developed a brand-new 60-page website from scratch using a modern website builder, significantly expanding from the previous 15-20 pages.
Redesign: Crafted a clean, modern design that focused on user experience, featuring intuitive navigation and visually appealing layouts.
Structural Overhaul: Organized content into a logical hierarchy, enhancing site navigation and making it easier for users to find information.
Analytics Integration: Connected the site to Google Analytics and Tag Manager to track user behavior and performance metrics effectively.
Legal Compliance: Developed and integrated all necessary legal documents (privacy policy, terms and conditions) to ensure compliance.
Content Creation: Collaborated with the client to create engaging, keyword-rich content for all 60 pages, reflecting the brand’s voice and addressing customer pain points.
Content Implementation: Efficiently integrated the new content across various pages, ensuring consistency in messaging and tone.
Visual Design: Designed new pages with a cohesive color palette and typography that resonated with the brand identity, enhancing visual appeal.
SEO Optimization:
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Implemented SEO best practices throughout the site, including:
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Optimizing image alt texts
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Ensuring proper image sizing for faster load times
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Crafting unique meta descriptions and title tags for each page
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Incorporating schema markup for better search engine visibility
Brand Reflection: Ensured that every aspect of the website reflected the brand’s values and mission, fostering a strong connection with the target audience.
Invitrocare’s previous website was limited to 15–20 basic pages with an outdated look, minimal functionality, and little to no SEO foundation. The design didn’t reflect the brand’s professionalism, the user journey was unclear, and key content elements (service information, CTAs, structured pages) were not strong enough to support visibility or conversions.
We rebuilt the platform from scratch into a modern, 60-page, conversion-ready website with improved design, clear navigation, and keyword-rich content aligned with the brand’s positioning. We implemented technical SEO best practices (metadata, image optimization, schema, on-page hygiene) and integrated tracking tools such as Google Analytics and Tag Manager. As a result, within 1 month after launch, Invitrocare achieved a 263% traffic increase, reached a 100% SEO score (down from 1,223 issues), and boosted user exploration with a 3X increase in page depth.
Conclusion
Through a complete website rebuild, content expansion, and end-to-end SEO implementation, Invitrocare transformed its outdated online presence into a modern, high-performing digital platform in just 4 weeks.
The results were clear: More traffic. Better engagement. A fully optimized, scalable website foundation.
This case demonstrates how healthcare brands can achieve rapid, measurable growth when design, structure, and SEO best practices are executed together — turning a basic website into a conversion-ready digital experience.
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